Eternal companies are born to exploit specific opportunities. Over time they survive and thrive by adapting. In response to threats, they grow new strategies to continue the core concept of the enterprise in a new form. Old Tjikko, a Norway Spruce, is the oldest tree on this planet. It was born about 10000 years ago in Sweden, as soon as the last major ice age retreated. Over the ages, when ice pushed down a branch against the ground, a new root sprouted to protect continued growth. If the tree trunk was dying, the root system persisted, ready to grow a new one when conditions allowed. The persistent success of this Norway Spruce in the face of mortal threats, in the past and for the conceivable future, is an allegory for the Eternal Company.